• Digital Director

    Job Locations US-VA-Arlington
    Job Post Information* : Posted Date 1 month ago(1 month ago)
    ID
    2018-2690
    Category
    Digital
    Type
    Regular Full-Time
  • Overview

    In Pursuit Of is seeking a Digital Director to lead digital marketing and advocacy efforts for Americans for Prosperity (AFP), a national grassroots organization focused on recruiting, educating, and mobilizing citizens to support policies that advance limited government, freedom, and prosperity at the local, state, and federal level. A successful Digital Director will provide strategic guidance and implement campaigns that cultivate, engage, retain and grow digital audiences and activists, building a robust AFP online community. This role will manage a content marketing team and collaborate closely with other internal and external departments, capabilities, and stakeholders.

    Responsibilities

    • Lead and manage a content marketing team to develop strategy, oversee day-to-day operations, and guide the professional development of key personnel on the digital team.
    • Identify engagement, persuasion/education, and acquisition opportunities via owned and paid channels, with an emphasis on testing, measuring, and continually refining our conversion process.
    • Build and manage a robust content / editorial calendar across web, email, and social to attract, retain, develop, and grow our activist audience.
    • Drive national website content that attracts organic traffic, converts visitors into leads, and nurtures leads into activists.
    • Implement content campaigns that ensure a regular pace of communication and engagement, foster a strong brand identity and sense of community, and cultivate segmentation opportunities based on audience behaviors and interests.
    • Oversee and coordinate AFP digital advertising from conceptualization to completion; work with advertising capability to ensure advertising content and strategies meet client goals at the appropriate budget levels.
    • Assist with related programmatic activities, such as tele-townhalls, webinars, and fulfilment of premium offers.
    • Collaborate across internal teams and capabilities – such as research, creative, writing, press, legal, and policy – to develop and execute digital marketing efforts.

    Qualifications

    • Minimum 6-8 years of experience in digital marketing; experience with non-profit, grassroots, and/or issue advocacy preferred.
    • Strong management skills and the ability to oversee, coach and develop multiple personnel while executing high-level digital strategy. At least two years of direct personnel management experience is required.
    • Strong written communications skills and an ability to distill complex policy into accessible and digestible language and products that get noticed online.
    • Ability to work under tight deadlines and adapt to rapidly changing conditions in a fast-paced environment.
    • Ability to work productively and collaboratively with a broad range of colleagues and stakeholders across the country.
    • Organized, with keen attention to detail and a mind towards legal compliance.
    • Enthusiastic and respectful team player with a positive attitude.
    • Willingness to embrace change and challenge the status quo, keeping innovative digital tactics and strategies top of mind at all times.
    • Dedication to a limited government agenda in a movement driving towards a free, open, and prosperous society for all, particularly the least advantaged among us. 

    ABOUT US

    In Pursuit Of is a full-service communications and marketing capability that drives ideas and shapes debates in pursuit of a free and open society. Our mission-driven partnerships advance policy, political, and cultural change that enable people to improve their lives. 

     

    Please consider applying and we look forward to considering you for the role!

     

    EEO/M/F/D/V

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