• Regional Digital Strategist

    Job Locations US-VA-Arlington
    Job Post Information* : Posted Date 1 month ago(1 month ago)
    ID
    2018-2687
    Category
    Communications
    Type
    Regular Full-Time
  • Overview

    In Pursuit Of has an exciting opportunity for a Regional Digital Strategist to join the team to serve as a lead digital point of contact for a set of state chapters of the premier national grassroots organization Americans for Prosperity

     

    The Regional Digital Strategist is the digital marketing lead for a set of Americans for Prosperity (AFP) state chapters, working in close collaboration with the account managers and teams assigned to those states. The regional digital strategist ensures day-to-day digital needs are being met and long-term marketing strategies are developed to drive AFP state chapters toward their grassroots, advocacy, and communications goals. This role will work across social media, web content, digital advertising, email marketing, advocacy, and more.

    Americans for Prosperity is the nation’s premier grassroots organization, with over 3.2 million activists fighting for policies that will advance our country toward a society of mutual benefit and equality under the law.

    Responsibilities

    • Serve as digital point of contact for state-based clients, ensuring day-to-day needs are being met and long-term strategies are being developed to drive toward policy and communications goals.
    • Collaborate across internal teams and capabilities – such as research, writing, press, legal, and policy – to develop and execute digital content.
    • Cultivate, engage, retain and grow digital audiences and online activists, supporting state-based social media as needed.
    • Assist with state-based email marketing efforts, ensuring products are effective and in line with best practices around email content and healthy list-building.
    • Ensure brand consistency and quality across state-based digital efforts, guiding stakeholders to better branding decisions.
    • See digital advertising through conceptualization to completion; work with advertising capability to ensure digital advertising strategies meet client goals at the appropriate budget levels.

    Qualifications

    • Minimum 2-4 years of experience in digital marketing is preferred.
    • Strong written communications skills and an ability to distill complex policy into accessible and digestible language and products that get noticed online.
    • Ability to work under tight deadlines and adapt to rapidly changing conditions in a fast-paced environment.
    • Customer-focused with an ability to handle multiple state clients simultaneously.
    • Ability to work productively and collaboratively with a broad range of colleagues and stakeholders across the country.
    • Organized, with keen attention to detail and a mind towards legal compliance.
    • Enthusiastic and respectful team player with a positive attitude.
    • Willingness to embrace change and challenge the status quo, keeping innovative digital tactics and strategies top of mind at all times.
    • Passion for our mission and dedication to a limited government agenda in a movement driving towards a society of mutual benefit and equality under the law.

    ABOUT US

    In Pursuit Of is a full-service communications and marketing capability that drives ideas and shapes debates in pursuit of a free and open society. Our mission-driven partnerships advance policy, political, and cultural change that enable people to improve their lives. 

     

    Please consider applying and we look forward to considering you for the role!

     

    EEO/M/F/D/V

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