Deputy Digital Director

Job Locations US-VA-Arlington
Job Post Information* : Posted Date 4 weeks ago(2/23/2018 10:16 AM)
Regular Full-Time


In Pursuit Of is looking for a Deputy Digital Director to develop and oversee digital marketing and lead acquisition for Americans for Prosperity (AFP), a national grassroots organization focused on recruiting, educating, and mobilizing citizens to support policies that advance limited government, freedom, and prosperity at the local, state, and federal level. A successful Deputy Digital Director will cultivate, engage, retain and grow digital audiences and activists, building a robust AFP online community. This role will manage a content marketing team and collaborate closely with other internal departments, capabilities, and stakeholders.



In Pursuit Of is a full-service communications and marketing capability that drives ideas and shapes debates in pursuit of a free and open society. Our mission-driven partnerships advance policy, political, and cultural change that enable people to improve their lives.


We are looking for colleagues committed to advancing our mission with energy, commitment, and passion for what they do.  



Working at In Pursuit Of is different from many other organizations. We have a relentless commitment to culture based on a business philosophy called Market Based Management® (MBM®). MBM® prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees. Ten Guiding Principles that encourage principled thought and action form the MBM® culture: Integrity, Compliance, Value Creation, Principled Entrepreneurship, Customer Focus, Knowledge, Change, Humility, Respect, and Fulfillment.  


  • Develop and execute digital inbound marketing campaigns that drive new activist acquisition, from prospect and existing audiences, through calls-to-action, landing pages, and other lead generation content and offers.
  • Manage a content marketing team and guide the professional development of key personnel on the digital team.
  • Identify acquisition opportunities via owned and paid channels, with an emphasis on testing, measuring, and continually refining our conversion process.
  • Build and manage a robust content / editorial calendar for the national AFP website and email list to attract, retain, develop, and grow our activist audience.
  • Drive national website content that attracts organic traffic, converts visitors into leads, and nurtures leads into activists.
  • Implement national email campaigns that ensure a regular pace of communication and engagement, foster a strong brand identity and sense of community, and cultivate segmentation opportunities based on audience behaviors and interests. 
  • Oversee and coordinate AFP digital advertising from conceptualization to completion; work with advertising capability to ensure advertising content and strategies meet client goals at the appropriate budget levels.
  • Assist with related programmatic activities, such as tele-townhalls, webinars, and fulfilment of premium offers. 
  • Collaborate across internal teams and capabilities – such as research, creative, writing, press, legal, and policy – to develop and execute digital marketing efforts.


  • Minimum 5-7 years of experience in digital marketing; experience with non-profit, grassroots, and/or issue advocacy preferred.
  • Strong management skills and the ability to oversee, coach and develop multiple personnel while executing high-level digital strategy. At least two years of direct personnel management experience is required.
  • Strong written communications skills and an ability to distill complex policy into accessible and digestible language and products that get noticed online.
  • Ability to work under tight deadlines and adapt to rapidly changing conditions in a fast-paced environment.


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