Email Coordinator

US-VA-Arlington
4 weeks ago(12/21/2017 8:59 AM)
ID
2017-2359
Category
Communications Admin
Type
Regular Full-Time

Overview

In Pursuit Of is a full-service communications and marketing capability that drives ideas and shapes debates in pursuit of a free and open society. Our mission-driven partnerships advance policy, political, and cultural change that enable people to improve their lives. We are looking for colleagues committed to advancing our mission with energy, commitment, and passion for what they do.

The Email Coordinator is responsible for assisting our mass email marketing operations and managing the flow of email communications.

This individual will support the long-term vision and strategic plan for email communications across the partner organizations that we support. Responsibilities include executing the strategies that will raise the level of customer communication, acquisition & retention.

The Email Coordinator will facilitate the execution of email campaigns, ensuring they’re conducted in a way that aligns with best practices, and integrates with existing & future campaign management tools. This role offers an opportunity to work with industry-standard platforms, gain transferable skills, and get a leg-up in the Digital Marketing industry.

Responsibilities

  • Deploy /schedule campaigns through our email marketing platform
    • Ensure industry best practices are followed on every send
    • Properly time sends
    • Collaborate with other teams to ensure email content is compelling, accurate, and appropriately branded
  • Maintain the health and accuracy of client contact records in Salesforce CRM
  • Design email testing strategies
    • Monitor and analyze results and provide insights and recommendations to improve email performance
  • Build and maintain email automations according to the customer lifecycle
    • Audit existing automations to ensure a cohesive and continuous customer experience
  • Monitor and assess relevant tracking metrics

Qualifications

  • Bachelor’s degree in Business, Marketing, Digital Communications, or related field; or equivalent work experience
  • 1-2 years of experience in business, marketing, digital communications, or related field
  • Positive attitude, reliable work ethic, and leadership qualities
  • Capable of thinking strategically and looking beyond assigned tasks
  • Ability to handle multiple projects and set priorities in a fast-paced work environment
  • Detail oriented with reliable written and verbal communication skills
  • Ability to problem-solve with local resources
  • Proficient in Microsoft Excel, Word, and Outlook

 

Preferred Qualifications

  • Proficient in Salesforce CRM, or equivalent database
  • Proficient in WhatCounts, Marketing Cloud, or equivalent ESP
  • Proficient in HTML & CSS
  • Bilingual (Spanish + English)

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